While the organizer Veronafiere cancels the date of the 54th VinItaly for this year and reschedules it for April 10-13, 2022, at the same time it launches a supporting program of initiatives to promote national- and international markets for the benefit of the Italian wine, spirits industry.
ITALY (Verona) – The Veronafiere has decided to cancel its leading international trade fair for wines and spirits for this year and to schedule it for the new date – April 10 to 13, 2022. As recently as March 3, Veronafiere had Vinitaly’s date confirmed for June 20-23, 2021, in a press release. However, the worsening of the Corona pandemic and the expected increase in infected people due to mutations of the virus have led to a rethink (we reported: “Vinitaly 2021: relaunch in the name of business“). “The continuing uncertainties within the national and international scenario in the context of the Corona pandemic and the prolonged lockdowns have led us to definitively postpone the exhibition until 2022,” said Maurizio Danese, president of Veronafiere S.p.A.
In the Veronafiere statement, Maurizio Danese is further quoted as saying, “The decision was not easy for us because we also have a responsibility. Because with the renewed forced break, the Italian wine and its most important event will be deprived of the basis for the national and international promotion. While we wait for Europe to get a grip on the pandemic, the Vinitaly team continues to work hand in hand with all the key industry players, including sector institutions such as the Ministry of Agricultural Policy and the ICE-Italian Trade Agency, as well as all the associations and categories, to further support the competitiveness of Italian wine both on the domestic market and in other countries already on the road to recovery, including the U.S., China and Russia at the forefront.”
The decision to postpone Vinitaly was coordinated with organizations and associations from the wine and agriculture sectors. They include: Alleanza delle Cooperative Italiane Agroalimentare, Assoenologi, Cia-Agricoltori Italiani, Coldiretti, Confagricoltura, Copagri, Federdoc, Federvini and Unione Italiana Vini (Uiv).
Confirmed events and dates
Not canceled was Wine Spectator’s OperaWine, which will be held in cooperation with Veronafiere in Verona on June 19-20. OperaWine is aimed at journalists, sommeliers and wine professionals as part of the presentation of top Italian wines selected by the wine magazine to promote exports to and marketing in the United States. “We are delighted to be celebrating the 10th anniversary of this event,” says Danese. “This year’s OperaWine is themed around the revitalization of the Italian wine sector in the U.S.”
Also remaining are the dates for the Vinitaly Design International Packaging Competition (June 11, 2021) and Vinitaly 5 Stars Wine The book (June 16-18). In addition, as a new event of Veronafiere, there will be a promotional event next October that will accompany the 54th Vinitaly in advance. “This promotion accompanying the next Vinitaly is a kind of Vinitaly Special Edition, a pure B2B event that we are relaunching from October 16-18 this year and that will shed light on the resumption of the national and international wine business for our winemakers,” says Danese.
While Italy’s wine industry is eagerly awaiting the resumption of trade events and consumer events, Veronafiere remains present in international markets with Vinitaly. Thus, the Veronafiere confirmed the offshoot of Vinitaly, dated for March 23-25, in Moscow and St. Petersburg. Likewise, for China, Vinitaly is confirmed in Chengdu from April 3 to 6 and in Shenzen from September 8 to 10. In addition, the date remains in Brazil, where Vinitaly will be a part of Wine South America from September 22 to 24. “We continue our international efforts to promote Italian wine, with the Veronafiere above all providing its know-how, which applies to all promotional events in all target markets for our wine industry,” says. Danese.
Related article: “Vinitaly 2021: relaunch in the name of business“.